# Upselling
**Source:** https://glossary.keenfunnel.com/terms/upselling
**Language:** German

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## Technische Erklärung

An upsell changes the value or scope of the primary purchase rather than adding a separate complementary item. It may appear through tier comparisons, upgrade prompts, packaging, contract expansion, or consultative recommendations, and should be evaluated through acceptance, margin, retention, and customer-outcome metrics.

## Geschäftliche Relevanz

Relevant upsells can increase average order value, recurring revenue, and customer lifetime value without acquiring a new customer, while helping customers select a better-fitting solution.

## Implementierungsbeispiel

A software vendor shows a team that the higher tier includes the audit logs and identity controls required by its security policy, then quantifies the cost difference before contract approval.

## Einschränkungen und häufige Missverständnisse

Aggressive, poorly timed, or irrelevant prompts can reduce trust and conversion. Upselling should not obscure the base price, exploit dark patterns, or be confused with cross-selling complementary products.

## Themen

Revenue Operations Experience Design

## Quellen

Shopify — Upselling: Meaning and Techniques — Shopify — Cross Sell vs Upsell — https://www.shopify.com/blog/upselling-and-cross-selling

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