# Structured Data
**Source:** https://glossary.keenfunnel.com/terms/structured-data
**Language:** German

---

## Technische Erklärung

On the web, structured data commonly uses Schema.org vocabulary expressed as JSON-LD, Microdata, or RDFa. Search engines can use valid markup to understand visible content and, for supported types, determine eligibility for enhanced search features.

## Geschäftliche Relevanz

Structured data improves consistency between human-readable pages and machine interpretation, supporting search appearance, entity understanding, validation, and content reuse.

## Implementierungsbeispiel

A glossary page uses DefinedTerm and BreadcrumbList JSON-LD whose name, description, URL, and breadcrumb values match the visible page.

## Einschränkungen und häufige Missverständnisse

Markup does not guarantee rich results or rankings. It must represent visible, truthful content, follow platform policies, and remain synchronised with page changes. Invalid or misleading markup may be ignored.

## Themen

Suchoptimierung Data Engineering

## Quellen

Google Search Central — Introduction to structured data — Schema.org — https://schema.org/

## Besprechen Sie Ihre Systeme

Benötigen Sie Hilfe bei der Implementierung oder Bewertung dieses Konzepts? Keenfunnel entwirft vernetzte KI-, Automatisierungs- und Datensysteme.

Discovery-Session buchen