# Server Side Tracking
**Source:** https://glossary.keenfunnel.com/terms/server-side-tracking
**Language:** German

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## Technische Erklärung

The collection and forwarding of measurement events through organisation-controlled server infrastructure rather than solely from a user’s browser or device. Implementation requires documented sources, schemas, transformations, access controls, quality checks, lineage, observability and lifecycle ownership. The architecture should reflect latency, scale, retention and governance requirements.

## Geschäftliche Relevanz

It improves the reliability and reuse of information for analytics, automation and AI while reducing reconciliation and decision risk.

## Implementierungsbeispiel

A cross-functional team applies Server-Side Tracking in a production initiative, defines ownership and success criteria, tests representative scenarios, monitors outcomes and records corrective actions before scaling.

## Einschränkungen und häufige Missverständnisse

The approach does not guarantee trustworthy data. Poor source quality, missing lineage, uncontrolled access and rising platform cost can undermine the intended value.

## Themen

Data Engineering

## Quellen

Google Cloud Data Analytics — IBM Data and AI — https://www.ibm.com/think/topics/data-and-ai

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