# Monthly Recurring Revenue Mrr
**Source:** https://glossary.keenfunnel.com/terms/monthly-recurring-revenue-mrr
**Language:** German

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## Technische Erklärung

MRR converts recurring contract values to a monthly basis and tracks movements such as new, expansion, contraction, reactivation and churned MRR. Organisations must document inclusions, currency treatment, timing and whether usage-based amounts qualify.

## Geschäftliche Relevanz

MRR supports subscription forecasting, growth analysis, planning and reconciliation of customer-base movements, especially when reviewed as a bridge rather than a single total.

## Implementierungsbeispiel

A company divides annual recurring subscriptions by 12, adds monthly plans and reconciles starting MRR plus new and expansion MRR minus contraction and churn to ending MRR.

## Einschränkungen und häufige Missverständnisse

MRR is a management metric, not necessarily revenue recognised under accounting standards or cash collected. Inconsistent treatment of discounts, services, usage and currencies makes comparisons unreliable.

## Themen

Revenue Operations Data Engineering

## Quellen

Stripe — Monthly recurring revenue explained — HubSpot — What Is Monthly Recurring Revenue? — https://blog.hubspot.com/sales/monthly-recurring-revenue

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