# Customer Acquisition Cost Cac
**Source:** https://glossary.keenfunnel.com/terms/customer-acquisition-cost-cac
**Language:** German

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## Technische Erklärung

Basic CAC equals eligible acquisition costs divided by new customers acquired in the same period. A robust definition specifies included media, salaries, commissions, software, agency and overhead costs, the attribution window, and whether the calculation is blended or segmented.

## Geschäftliche Relevanz

CAC connects go-to-market spending with customer growth and helps teams assess channel efficiency, payback, unit economics and the sustainability of acquisition.

## Implementierungsbeispiel

A business attributes £180,000 of sales and marketing costs to a quarter and acquires 300 new customers, producing a blended CAC of £600.

## Einschränkungen und häufige Missverständnisse

CAC changes materially with cost scope, attribution, sales-cycle length and customer definition. Blended averages can hide channel or segment differences, and CAC should not be interpreted without margin, retention and lifetime value.

## Themen

Revenue Operations Performance-Advertising

## Quellen

Corporate Finance Institute — Customer Acquisition Cost — Oracle NetSuite — Customer Acquisition Cost — https://www.netsuite.com/portal/resource/articles/erp/customer-acquisition-cost.shtml

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