# 301 Redirect
**Source:** https://glossary.keenfunnel.com/terms/301-redirect
**Language:** German

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## Technische Erklärung

The server returns status code 301 with a Location header. Browsers follow the destination, and search engines generally treat the redirect as a strong signal to consolidate indexing signals at the new URL. Redirects should point directly to the closest equivalent destination.

## Geschäftliche Relevanz

301 redirects preserve user journeys and search equity during URL changes, migrations, renames, and content consolidation while reducing broken links.

## Implementierungsbeispiel

When a glossary term is renamed, the former URL returns a 301 directly to the new canonical term page and the sitemap and internal links are updated.

## Einschränkungen und häufige Missverständnisse

Long chains, loops, irrelevant destinations, soft redirects, and conflicting canonical signals can delay crawling or cause unexpected indexing. A 301 does not repair poor migration planning automatically.

## Themen

Suchoptimierung Systemarchitektur

## Quellen

Google Search Central — Redirects — RFC 9110 — https://www.rfc-editor.org/rfc/rfc9110

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